Glass House explores the challenges families face when children assume the role of caregiver to their aging parents.

In the four-minute film, a family gathers for Christmas dinner, where two sisters are responsible for caring for their mother.
O Boticário Dia das Mães 2024 / Glass House            
Almap BBDO
Creatives: Beatriz Fiori, Pedro Hefs, Philippe Degen, Yasmin Oliveira
ECD: Fernando Duarte, Henrique Del Lama
CD: Philippe Degen
CCO: Marco Giannelli (Pernil), Luiz Sanchez
Diretor: KidBurro
Produtora: MyMama
* and many more people