In Brazil, there is a recurring theme involving women who become mothers. Judgment. It seems as if society feels free to judge them and impose a “motherhood standard” causing women to eventually start self-judging and doubting their own decisions. O Boticário, the largest chain of Beaty products and perfumes in Brazil, has as one of its values to promote women’s self-esteem. And there’s no better period than Mother’s Day to take the opportunity to do more than thank and congratulate, but to raise issues that are really relevant to their self-esteem.
O Boticário Dia das Mães 2022 / Tribunal
Almap BBDO
Creatives: Fernando Christo, Ingryd Guimarães,
Luz Arroyo, Pedro Hefs
ECD: Fernando Duarte, Henrique Del Lama
CCO: Marco Giannelli (Pernil)
Diretor: Otavio Machado
Produtora: Stink
Almap BBDO
Creatives: Fernando Christo, Ingryd Guimarães,
Luz Arroyo, Pedro Hefs
ECD: Fernando Duarte, Henrique Del Lama
CCO: Marco Giannelli (Pernil)
Diretor: Otavio Machado
Produtora: Stink
![](https://freight.cargo.site/t/original/i/0f3c26246cc19d84094692becb032952b7f18aae4511c285d8dfb38625f011a4/BOTI_MAES_Frame_07.jpg)
![](https://freight.cargo.site/t/original/i/70ad8259d3c7165b7a1e304cfcd213bec8759f0a17a2883ffcf60be36a341ad3/BOTI_MAES_Frame_08.jpg)
![](https://freight.cargo.site/t/original/i/50550e42105d550c1e0d6e8e71c377884e4dd1311a9375c672877d4d901d4871/BOTI_MAES_Frame_09.jpg)
![](https://freight.cargo.site/t/original/i/295fe521d50ea9aa766d15ebb397bf65e81c0fe6116d06c29c0c1ca18517e774/BOTI_MAES_Frame_10.jpg)